Free calculator · Where your ad money goes

From the ad to the customer.

Last month's six numbers. You get what each step cost you, where people drop off, and what one more booking that happens is worth. Free. No email needed. Your numbers stay in your browser.

Start from:

We invented the examples. They aren't anyone's average. Put in yours. The link keeps them.

 

What this can't tell you

This adds all your ads together. To judge one ad, you need each visit that happened written next to the ad that brought it.

We're building the part that can. How it will work. Leave your email and we'll write when it's ready.

Next calculator: How long until your ads tell you anything

How we worked this out

The arithmetic

Each cost is the ad money over that step's count. One more booking that happens is worth today's share of them who buy, times your profit. It's an average, not a promise.

How we checked it

This page runs each example below every time it loads, against the answer we did by hand.

What it leaves out

  • Sales that come a month after the ad. A slow sale lands in the wrong month, so use a quiet month with care.
  • Your agency fee and your software.
  • Which ad did it. This adds every ad together.