The most you can pay for a booking.
Five numbers. You get the most one booking can cost in ads and still leave you the profit you want. Then whether to turn your ads up or down. Free. No email needed. Your numbers stay in your browser.
We invented the examples. They aren't anyone's average. Put in yours. The link keeps them.
This gives you one number for all your ads together. One ad may be well under it and another far over.
We're building the part that can. How it will work. Leave your email and we'll write when it's ready.
Next calculator: From ad to customer
How we worked this out
The arithmetic
A booking earns your profit, times how many who come buy, times how many who book come. Take off the share you want to keep. What's left is the most you can pay.
How we checked it
This page runs each example below every time it loads, against the answer we did by hand.
What it leaves out
- Customers who come back. If yours do, this number is low, so it is the careful one.
- Your agency fee and your software. Take them off your profit first.
- Whether the market will sell you bookings at that price.