Free calculator · Before you run the offer
What a discount has to earn.
Four numbers. You get how many more sales a discount needs just to leave you where you are today. Free. No email needed. Your numbers stay in your browser.
Start from:
We invented the examples. They aren't anyone's average. Put in yours. The link keeps them.
What this can't tell you
This tells you what a discount must earn. Only a count per ad tells you if it did.
We're building the part that can. How it will work. Leave your email and we'll write when it's ready.
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How we worked this out
The arithmetic
The whole discount comes off your profit. So the sales you need are today's sales, times your margin, over your margin less the discount.
How we checked it
This page runs each example below every time it loads, against the answer we did by hand.
What it leaves out
- Whether people who came for the discount come back or pay full price later. We don't know that for your business, and you may not either.
- Quoted jobs: if you set the price in the home, read this as how much your close rate must rise.
- People who'd have paid full price anyway. They make it worse.